Villa Ascenti Gin 0,7 l

Gin, 40%vol

Launching in May 2019, at a time when the super-premium and ultra-premium gin categories are the fastest growing segment within gin in Europe, Villa Ascenti will initially be available in 14 European countries.

The new €420,000 (£360,000) distillery has been built on the site of the brand‘s home, Villa Ascenti, in Santa Vittoria and has seen the refurbishment of a Frilli copper pot still from the 1970s. Steeped in Italian provenance, Villa Ascenti celebrates the excellence of the region in local ingredients and expertise.

Master Distiller Lorenzo Rosso is a trained winemaker and distiller born and bred in the Piemonte region and has over 20 years’ experience with Diageo. Lorenzo will work with local producers and farmers in the community in Italy’s northwest Piemonte region, to source local ingredients for Villa Ascenti Gin. These include Moscato grapes, fresh mint and thyme with the herbs distilled within hours of harvest.

Moscato grapes, a signature taste of the region, are harvested in August and September when the fruit is at its best, before undergoing three distillations. During the final distillation, Moscato grapes are infused with Tuscan juniper berries in the distillery’s newly refurbished Frilli copper pot still. The resulting liquid embodies the classic flavour of gin, whilst capturing the taste of the brand’s homeland in Piemonte, to deliver a harmonious liquid with a fresh and light taste.

Producer: Diageo Operations Italy S.P.A., Strada Statale 63, Santa Vittoria D’Alba, Italy