Cachaça 51

Cachaça 51

The Companhia Müller de Bebidas was founded in 1959 by Guilherme Müller Filho, a Brazilian of German descent and one of the most important entrepreneurs in the beverage industry in Brazil.
In this year, Müller started the production and sale of Cachaça 51 which went on to become the leader spirit brand in Brazil. Cachaça 51 has made its mark in the history of Brazilian cachaça.
While his partner was responsible for the administrative and financial side of the business, Mr. Guilherme Müller Filho negotiated cachaças in the region, transporting them from the distilleries to the company into wooden tanks in his faithful Ford F-8.
The company bottled Cachaça 51 in 600 ml dark bottles, and afterward, in 1-liter transparent bottles. At the end of this decade, Cachaça 51 has become even more attractive with its new label and aluminum cap launch.
 

Modern equipment

To guarantee the demand of the expanding market, Mr. Müller imported the most modern bottling line at that time. In 1976, the company acquired the plant Taboão, where the new factory was installed.
Expansion generated production records, due to the high investments in technology, and a pioneer quality management policy. By the end of the decade, the company had launched "51 - A Good Idea" publicity campaign. More than a successful and unforgettable slogan for Brazilian consumers, 51 - A Good Idea, was a landmark for the Brazilian publicity market. It was the first cachaça to use professional and integrated communication techniques.
 

Conquering the world market

The decade of the 80s began with massive investments in training management teams, sales forces and promoters, to well attend all increasing market demand. In 1982, the company implemented new organizational structures and commercial offices in all regions of Brazil, optimizing contact with its customers. Another important factor came into play for the growth of the 51 brand: investments in market research for the better understanding of the consumer offering products to meet their demands and then, offer better services and products.
The decade of the 90s was of particular importance to the company, and an important milestone in the history of the company and had entered the era of exporting the brand.
The first order of Cachaça 51 was shipped to Japan. Today, 51 is enjoyed in almost 50 countries in Europe, Asia and throughout the Americas. The success of this decade has been recognized by the number of awards and certificates the company earned, one of which is the ISO 9001 Certificate (Quality Management) and 14001 (Environmental Management).
The company Müller de Bebidas is today the largest and most important manufacturer of cachaça in the world. It has become a specialist in marketing and consolidating successful brands in the spirits market. Its diversification, innovation and courage have made its name synonymous of sound business practices.
Currently, the corporation is responsible for generating 1.300 direct jobs in the country. Its Quality programs focus not only on its products, but on the well-being of each associate. It has introduced an ongoing Quality Management Program, which has made the company a benchmark in the sector.
It continually strives to improve practices and processes and, as a result, it has retained its ISO 9001 ,14001, OSHAS18001 and Kosher .


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Spirits and syrups coloured if not declared otherwise. All wines and sparkling wines contain sulphites.