East Imperial

Back in 1825, British Army officers stationed in India combined quinine, sugar and water in an attempt to create a daily tonic to act as a malaria prophylaxis. Gin was later added to the mix to mask the strong and bitter taste of the quinine water.

189 years on, the quintessential gin and tonic has come a very long way. But not necessarily in a good way. The overly sweet citric acid soft drinks of our time have replaced genuine, traditional tonic water. These modern drinks completely mask the herbaceous aromas of premium gin and other spirits, manipulating the role that tonic water now plays in modern mixology.

But the most discerning patrons and barmen are demanding superior quality beverages to complement premium spirits.

That’s why East Imperial is a collection curated like no other, with unparalleled quality and taste. After all, you wouldn’t put cheap, low quality tyres on an Aston Martin.